Về tác giả:

Jeffrey L. Cohen is an award-winning marketer, strategist, author, speaker, blogger and podcaster with a 25-plus year career in business to business (B2B) marketing. He is a Research Analyst at TOPO,  the co-author of The B2B Social Media Book, co-founder and former managing editor of, and former co-host of the ContentPros podcast.

Jeff led award-winning content marketing teams at both Oracle and Salesforce. He developed an undergraduate curriculum in social media marketing and taught full-time at Ball State University. He has also been director of marketing, social media strategist, social media marketing manager and agency account executive. One summer he even dressed up as a rooster to promote a radio station.

Over his career, he has provided strategic counsel to both B2B and B2C companies in industries ranging from technology, manufacturing and industrial equipment to alternative energy, retail and financial services.

Sách viết bởi JEFFREY L. COHEN